MEDIAWATCH: John Campbell leaving Breakfast – Winners, Losers & Predictions

John has left TVNZ Breakfast and the morning TV won’t ever be the same again.

WINNERS:

John Campbell: Despite my black splinter of a jaded and bitter heart, John Campbell’s enthusiasm as a broadcaster, his mastery of the issues at hand and his decency mark him out to be the greatest cultural treasures we have. He works to make issues relevant to a public broadcasting audience in a way no other journalist is capable of and his brilliance has the potential to lift everyone who works alongside him. He has showcased his ridiculous talent and made NZ a better place in the process.

NZ Fourth Estate Journalism: Moving him into a new role where he will be able to do the Fourth Estate Journalism and investigative specials this country is screaming out for will do more to hold the powerful to account than the entire $55million NZ on Air is pumping into mainstream media.

Tova O’Brien: Because Breakfast TVNZ is nothing without John and because the AM Show is going through some weird Australian TV make over into irrelevance, Tova is the biggest winner here as new audiences go looking for new Breakfast news.

 

LOSERS:

AM Show: No one is sure what the AM Show is anymore. The best reason to watch, Ryan, has been taken off question duty which is a shame because his skill is asking a reply question based on the answer and you get real insight, Melissa is more just a good old fashioned argument kind of journalist. No insight, barely a heard word over the cross talking but sometimes you don’t want an answer ion the morning, sometimes you just want an argument and Melissa is great for that. It’s a show you wake up angry to. This should be the moment AM Show shines but because it’s been refit as a Womens magazine show, it still isn’t sure what show it is, and neither will the viewers.

TVNZ Breakfast: Kamahl Santamaria is a far more Fourth Estate Journalist asking big questions of powerful people, I think he’ll find the woke stuff and feelings all very twee and gauche. Without John the rest of the Breakfast show quickly becomes unbearable.

 

PREDICTIONS:

I think the advertisers of both TVNZ Breakfast and AM Show are clearly and obviously chasing a female consumer audience  for the benefit of the advertisers and this has led to TVNZs set now looking like a middle class kindergarten with yoga, vegan, mindfulness options (alongside teachers who militantly correct te reo pronunciation and demand pronouns) while The AM Show just has Ryan’s balls pickled in a jar next to the living wall and laid back couches.

I watch AM Show and Breakfast to see Ryan and John do hard interviews with powerful people, but apparently that’s too much testosterone in the morning for the new target demos so B team on both shows get to share the interviews now, and sadly are usually pretty hopeless.

Matty has every right to look concerned!

I mean, bless Matty, but he’s the weather host and a prince of lite weight entertainment. What insight is Matty going to give me on geopolitics I don’t already know?

Same with the AM Show, it’s like the female co-hosts can feel the viewers disappointment that they are asking the questions and not Ryan.

The AM Show’s new weather host just makes me sad.

So very sad.

He’s trying so hard.

The move from world famous tic tocker (or whatever it was he was on social media) to hosting live TV is an enormous cavern that we can all hide our cringing at his awkwardness inside.

Like Godzilla’s holiday bach of shame.

It’s just so painful.

Why? Why is he being forced to do something he’s so uncomfortable doing?

Why am I being forced to sit through this in the morning? It’s like a sour milk smoothie.

So the reason I tune in, to see Ryan and John eviscerate powerful people, is now a shared task to undermine the heteronormative white cis male patriarchy of broadcasting to sell more stuff to female consumers?

Sigh. Great.

I think all the male audiences have fled to podcasts anyway.

I predict Breakfast TV will become far less influential and important to the political debate moving forward now that John isn’t on Breakfast.

 

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