MEDIAWATCH: Autopsy of a basic Stuff/Herald story

So this type of ‘news’ story that we are depressingly seeing more and more of in Stuff and the Herald will be written by someone with a ridiculous title.

It will be something meaningless like ‘Millennial Urban Social Media Deputy Editor’ and written by someone who desperately looks like they wish they could add their preferred pronouns in a font larger than their job title.

But smaller than their name.

The ‘news’ story will be something like this: Some social media influencer who is wearing next to nothing going into public and then complaining they can’t wear  their string Bikini to the beach/flight/funeral.

The rest of the story is then a bunch of ‘you go girl’ comments from other people on the thread plus a comment from some academic claiming if people can’t wear string bikinis to funerals then it’s sexism trying to control women, which the writer will purringly agree with.

You can swap out whatever the social media influencer does but the body of the ‘news’ story is cut and pastes of other people commenting and the academic always saying any criticism of the social influencer will be sexist and against women.

On the Stuff version of these ‘news’ stories you get the extra fun of Stuff begging you at the bottom of the ‘news’ to help fund more banal shit like this by donating???

This despite Stuff having advertising to pay for the content PLUS all that creamy public money that they milk NZ on Air for!

So I have to put up with the petty culture wars of social influencers, their Woke lynch mobs and the undeserved smugness of the ‘Millennial Urban Social Media Deputy Editor’, WHILE they hold out their gold plated begging bowl?

Can’t all this ‘journalism’ go behind a giant paywall?

As you can see, our begging bowl is modest…

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